Resources for startups. 🚀

Here's a list of tools, guides and resources aimed at helping early stage startups and founders with launching, growing and running a startup or small buiness. We've used these for years.

Research & Market

Two Weeks to Startup: Day 2. Research Your Business Idea

Just a good read, if you've got little experience with startup market research, or just general industry research, then I'd make this my first stop.

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Google Trends

You've probably used this before, I'd do a quick Google on how to use it properly to segment markets and look through the past couple years of search volume for particular sectors.

Link
Validately

An easy to use tool for collecting feedback and researching your target market - you may find that you'll already need to have locked in on a market, and have to use this to validate said market.

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CrunchBase

Ah CrunchBase, the data-centric's corner of the world. I'm a huge fan of theirs, it's simple to use and you can easily find a whole load of information, already segmented by market niche.

Link

Minimum Viable Product

Not a great deal to say here, DustHQ is doing some interesting things in way of time-frame conscious MVP development, but I've not seen any of their works as of yet.

I'll be honest, if you're looking for MVP development and your budget is dipping below the $1000 mark, you should check out some of the freelancer marketplaces, it's definitely possible.

Freelancer.com

If you're looking to build a Minimum Viable Product from the ground up with infrastructure for the future, scalability and all that jazz - you'll want to hire a more sustainable option - an agency or remote team. Check out Clutch.co a directory of vetted and reviewed developers and agencies.

Update - Check out some of these people, they are personal recommendations.

Ryan Waggoner - MobileCTO.io

Dan Mall - Superfriend.ly

Matt Olpinski - MattOlpinski.com

Landing Pages

Carrd.co

Carrd has gotten a ton of love from Product Hunt since launch - It enables you to crank out completely free one-page landing pages for just about anything using their little site builder. It's simple to use, it's fast and it's well designed.

Link
Unbounce

Unbounce is one of my favorites, it's not the cheapest on the list but it's really easy to use, has a ton of pre-built templates and quite an extensive developer community along with a marketplace for buying premium templates (with a huge selection).

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LeadPages

LeadPages has been a major player all across the startup scene for the past few years, they've churned out some really awesome guides, I've only used them once for a side project - I did find the easy to use but the premium templates weren't as extensive as their competition. They also have email-collecting built in and integrate with drip, MailChimp and a bunch of others.

Link

Email Collection & Marketing

OptinMonster

Solid lead capture, available via a JS snippet you just pop into your code, has the exit-intent technology - it's pretty fully featured all round, to be honest. Has a WordPress email subscriber and subscribe popup plugins.

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Bloom

The best WordPress subscriber plugin solution, by ElegantThemes, I love ET, Everything about the is so customer-focused you just can't fault them. Bloom is highly polished and stays away from the standard pop-up in your face alerts, which again, I'm a fan of.

Link
MailChimp

So you're set up to collect emails for leads, but now you need to send out emails. From newsletters to automated responses, drip fed emails to 7-day email courses - Mailchimp is your...chimp? They're definitely right at the top of their game and support email templates and more.

Link
Drip

Drip is a solid system, it also has a free to use side, they allow you to send out a limited amount of emails. They support premium email templates and have a well-supported marketplace and developer community.

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StampReady

I've had the awesome pleasure of meeting Kev, the creator, and co-founder of StampReady - their system is sleek and intuitive, it's simple to use and boasts a wide range of templates from the everyday update to full-on campaign settings. Full documented, well supported.

Link
MailShake

MailShake is a little different to the other tools here, it's for cold outreach. It's the product of Sujan Patel and the successor of ContentMarketer.io - Helping you reach out to leads with tried and tested templates, A/B emailing and email tracking.

Link

Pre Launch

15 Pre-launch Growth Hacking Strategies For Startups

A solid read for prelaunch strategy, it's laid out like a checklist making it easier to follow - from Steve McKeown, co-founder of Gleam.

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WishPond

WishPond serves up a good all-round tool for prelaunch campaigns, including running contests, setting up your coming soon page and a variety of other tasks.

Link
KickoffLabs

Geared heavily towards helping you prelaunch a startup through contests, I've used KickoffLab a couple of times for small side projects of my own, and always been pleased with them.

Link

Growth Reads

The Complete Guide to Getting Started with Facebook Ads

Kevan Lee

Link
Social Media Tactics Every Small Business Should Be Using

Rebekah Radice

Link
Taking a New Site from 0 – 15k Organic Visits in 30 Days

Ryan Stewart

Link
How We Increased Our Traffic by 12,024% with Zero Advertising

Alex Turnbull

Link
How We Grew Traffic to 16,000 in 4.5 months on $52/month

Devesh Khanal

Link
11 Formulas and Strategies to Write Irresistible Ad Headlines

Pawel Grabowski

Link

Search Engine Optimization

You should refer to Clutch.co when it comes to finding competent SEOs, but here are some places that give awesome advice, tutorials, updates, and guides on search engine optimization.

Search Engine Journal
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Moz Blog
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Search Engine Land
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Yoast
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Starting Your Blog

You'll be using WordPress 9 out of 10 times, here's a WordPress Quickstart for Startups and Founders if you're looking for a well-rounded guide. Here's a couple of links to notable WordPress alternatives and theme marketplaces.

Ghost
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Medium
Link
ThemeForest
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CreativeMarket
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ElegantThemes
Link

Business

From managing your business to setting up a C-Corp in Delaware, these three places will get you going quickly for as little as $99, prices may have dropped/risen since.

ShoobX
Link
Gust
Link
Stripe Atlas
Link

Who to follow

No, we're not doing this. I'll tell you what this is - it's a way for people to chunk out a piece of useless content purely for the purposes of tweeting to those people saying "hey guy, I linked to your name, share my article please".

What we'll do instead, is keep a couple of names down here that are "currently trending". They're hip wit' the kids. Links go to their respective twitters.

Ben Tossell @bentossell

Ben Tossell is a serial entrepreneur, and current Partner at theupstarters, founder of tribeproject and communitykit.

Twitter
Colin Kroll @ckb

Vine co-founder and serial entrepreneur, recently launched HQ, a live trivia game show app getting mad love on product hunt.

Twitter
Daniel Singer @danielsinger

Abit of a rogue to this list really, Daniel Singer is the founder of app startup Panda, and he's got some interesting stuff to say.

Twitter

Let's have a chat.

👇

You can share your project with us, bounce ideas off us, talk gaming or just tell us about the latest movie you saw. Whatever it might be, let's have a chat. Schedule a meeting today.